2011 BMW 5 Series or Mercedez-Benz E350?

I hear great things about the new E-Cl. I personally like the Mercedes Line better. The Mercedes cars don't all look the same as each other unlike the BMW line. I have owned 2 Mercedes-Benz vehicles before and they have been very reliable. The E-Cl looks great too. I think the E-Cl is also less expensive. I would personally go for the benz